A sequence with one goal, not a place to visit
The difference that matters. A website is somewhere people look around; a funnel is a short run of pages built to end in one action, and it is built differently.
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What it does
What makes it a funnel
One goal, stated at the start
Book a survey, claim a quote, join a list. If a page in the sequence does not move somebody toward that, it is not part of the funnel.
Pages run in order
Landing, then form, then a thank-you that says what happens next. Each step is built knowing which page came before it.
There is nothing else to click
A funnel page carries no menu wandering off elsewhere. That is the whole design difference, and it is deliberate.
How it works
Building one
- Write down the single action the funnel exists to produce.
- Build the landing page around that one action and nothing else.
- Add the form step, and a thank-you page that says what happens next.
- Send traffic to the first page only, and leave the rest unlinked from your site.
Worth knowing
Worth knowing
- A funnel with no traffic is a funnel with no results. Building it is the small half of the job.
- Removing the menu feels wrong the first time and is right. Anything you add back is a way out.
- Not everything suits one. A trade people research for weeks needs a site to look around.
Related
Related
Website and funnel builder
The builder itself: templates, dragging, publishing.
Testing two versions of a page
Trying two landing pages once it is running.
Forms and surveys
The step in the middle, and what fires after it.
Name the one action
Log in, write down the single thing the funnel must produce, and build the landing page around only that.