It writes the first draft. You write the last one
What it will draft for you — posts, emails, website copy — and the working rule that goes with it: everything it produces is a draft, not a decision.
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What it does
What it does
It drafts three kinds of thing
Social posts, emails and website copy. It works in the editor you were already in, rather than in a separate tool.
It starts from what you tell it
Give it the job, the customer and the point you want made, and the draft comes back shaped around those.
Nothing publishes on its own
The draft lands in the editor and waits. Publishing is still a thing you press, on every piece.
How it works
How it works
- Open the editor for a post, an email or a page.
- Tell it what the piece is about and who it is for.
- Read what comes back and cut the parts that do not sound like you.
- Publish or schedule it once it says something you would have said.
Worth knowing
Worth knowing
- It writes fluently about things it cannot know. It does not know your prices, your area or your guarantee, and will happily invent them.
- Published unedited, it reads like everybody else's. The editing is what makes it yours, and it takes a few minutes.
- It helps most with the blank page and least with the last ten per cent.
Related
Related
Content AI in the editor
The three controls where you meet it while writing.
When you have nothing to post
Getting from nothing to a first draft, and stopping there.
Social media planner
Where the drafted post goes once you are happy with it.
Draft one post with it
Log in, open a new post, and draft one with it. Then edit it until it sounds like you.