The email that never went because it was not finished
One stall, narrowly. Not writing the email, and not scheduling it — the middle bit, where the layout is not right and the week goes by.
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What it does
What stops happening
A plain email is a real option
Text and one link sends as readily as a laid-out one. Nothing in the builder requires you to finish decorating it.
Templates end the blank canvas
Saving the one you sent last month means the next one starts at edit rather than at design, which is where the stall happens.
Scheduling commits you
An email with a send time attached goes whether or not you tinker further. The deadline stops being one you set in your head.
How it works
How it goes
- Write what you would say in a text message to a good customer.
- Put it in a plain email with one link and nothing else.
- Schedule it before you look at the design options.
- Save it as a template, so next month starts from something.
Worth knowing
Worth knowing
- Plain is not always right. Anything selling on how it looks needs the pictures, and there the design time is the work.
- Sending consistently beats sending well, up to a point. Past that point you are only training people to ignore you.
- This changes nothing about whether you have something worth saying.
Related
Related
Email campaigns
Picking the list and the send window for the one you finally send.
The email builder
The blocks themselves, when the design does matter.
Workflow automation
Sending on a trigger instead of remembering to send at all.
Send the plain one
Log in, write four sentences, add one link, and schedule it before you open any design options.