Which advert made the phone ring, and what was said
Two things in one feature: a number per campaign, so a call can be traced to the advert that caused it, and a recording of what happened next.
Watch
What it does
What it does
Each campaign gets its own number
One number on the van, another on the leaflet, a third on the paid advert. The call log shows which one rang.
Calls record themselves
The recording attaches to the contact record, so a disputed job or a promise made on the phone can be listened to again.
Spend can be judged on calls
You can count the calls each number produced over a month and compare that against what the campaign cost you.
How it works
How it works
- Take a number for each campaign you want to measure.
- Put each number on one place only: the leaflet, the van, the advert.
- Calls forward to you as normal, tagged with the number they came in on.
- The recording and the source both land on the contact record.
Worth knowing
Worth knowing
- It measures calls, not jobs. A number that rings often may be producing enquiries you never win.
- Recording calls carries legal duties that differ by country and state. Check what notice you owe callers before you switch it on.
- The moment the same number appears in two places, the attribution is gone. The discipline is yours to keep.
Related
Related
The call log
The log itself: live activity, replaying a call, and the source column.
Reporting and dashboards
Where these call numbers sit next to everything else you measure.
Missed call text back
What happens on a tracked number nobody answers.
Take one tracking number
Log in, take a number, and put it on one advert only. A month later you will know what it produced.